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Who To Hire?

“Life is like a box of crayons. Most people are the 8-colour boxes, but what you’re really looking for are the 64-colour boxes with the sharpeners on the back.”
John Mayer, Singer-Songwriter

I’m perpetually surprised by how few companies seem to know “who” they need. Some can identify a needed skill or two but often those are the exception rather than the rule. And the temptation in a time-consuming job search is to take a narrow/linear approach to finding ‘the right person’.

Mistake. Potentially costly. Possibly fatal.

The adage, “hire for character, you can always teach skill” is a useful framework particularly when hiring someone who is responsible for critical deliverables like media relations, research or marketing strategies.

A great character hangs from the solid framework of a balanced ego – all the positive “self” qualities: self-aware, self-motivated, self-restrained, self-confident. The balance is maintained by a reasonable sense of judgment or perception – an ability to gauge yourself in relation to others in diverse situations – and a desire to self-correct. You don’t have to be right 100% of the time (because you won’t be!), but you should always be willing and able to correct yourself when you’re wrong.

On the other hand, an imbalanced ego creates a framework with potential weaknesses – all the negative “self” qualities: self-centered, self-seeking, self-righteous, selfish, and sometimes self-conscious. Unfortunately, these are often compounded by a lack of perception and an unwillingness to self-correct.

With a balanced ego to anchor them all, desirable characteristics like curiosity, creativity, and eloquence, become further assets for your company. The curiosity of a balanced ego is inspired by ideas and plans generated by others not just themselves. They are capable of focusing their creativity on other people and their projects, not just their own. They bring their communication skills to bear as fluent interpreters between client and customer, or product and consumer.

A person with this kind of character doesn’t just work for your company—they are your company.

Peter Reek

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