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Who To Hire?

“Life is like a box of crayons. Most people are the 8-colour boxes, but what you’re really looking for are the 64-colour boxes with the sharpeners on the back.”
John Mayer, Singer-Songwriter

I’m perpetually surprised by how few companies seem to know “who” they need. Some can identify a needed skill or two, but often those are the exception rather than the rule. And the temptation in a time-consuming job search is to take a narrow/linear approach to finding ‘the right person’.

This is a mistake. Potentially costly. Possibly fatal.

The adage, “hire for character, you can always teach skill” is a useful framework particularly when hiring someone who is responsible for critical deliverables like media relations, research or marketing strategies.

A Balanced Ego 

A great character hangs from the solid framework of a balanced ego – all the positive “self” qualities: self-aware, self-motivated, self-restrained, self-confident.

The balance is maintained by a reasonable sense of judgment or perception – an ability to gauge oneself in relation to others in diverse situations. 

Someone with a balanced ego won't be right 100% of the time (because they can't), but they should always be willing and able to self-correct. 

On the other hand, an imbalanced ego creates a framework with potential weaknesses – all the negative “self” qualities: self-centered, self-seeking, self-righteous, selfish, and sometimes self-conscious. Unfortunately, these are often compounded by a lack of perception and an unwillingness to self-correct.

Character and Company

With a balanced ego to anchor them all, desirable characteristics like curiosity, creativity, and eloquence, become further assets for your company.

Candidates with these qualities are capable of focusing their curiosity and creativity on other people and their projects, not just their own. They bring their communication skills to bear as fluent interpreters between client and customer, or product and consumer.

A person with this kind of character doesn’t just work for your company—they are your company.


Peter Reek | Founder and CEO

Peter Reek 
Founder and CEO

Smart, Savvy + Associates are experts in helping marketing and communications leaders find people and develop teams that thrive and deliver inspiring results. As a people performance company, we specialize in finding marketing and communications talent in the Pacific North West. We also offer training programs for leaders and teams as well as options to become a certified coach or get coached

Peter Reek

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