Were you at Smart, Savvy + Associates’ “If I Knew Then, What I Know Now” event in September? If so, you might still be reflecting on some of the evening’s lessons delivered by our 12 speakers, courtesy of the wisdom of hindsight. If you missed it – we assembled an accomplished crew of Vancouver leaders who each had five minutes to share their lessons gained from their past experiences (hits or misses). Lots of laughs, lots of knowing nods, and some great “a-ha moments” that made their way around the Twitterverse.
Very appreciative of benefiting from some inspiring tales—we asked a few of our speakers where they gain their own inspiration. The result? A short list of books to check out for a fresh new read this weekend.
VP, Global Marketing, Destination British Columbia
I'm reading The Confidence Code: The Science and Art of Self-Assurance—What Women Should Know by Katty Kay and Claire Shipman. Rationale is that it is great for anyone to understand how women and young girls are held back by their lack of confidence and how to nurture it to support leadership growth. A great read for anyone with young kids or young potential leaders that they want to mentor into strong leaders their organization.
VP Insights, Singular
As a futurist (and science fiction author) I tend to orient to sci-fi. One of my favourites: The Golden Oecumene trilogy by John C. Wright. It’s opened my eyes to the coming malleable nature of atoms as we are entering the era of what I call “smart matter” ... infusing every thing with chips, sensors, radios, and motors.
President, DDB Canada
I’m currently reading The Choice Factory, which investigates how consumer behaviour is shaped by psychological shortcuts. Author Richard Shotton has identified 25 behavioural biases that influence the choices consumers make about the products and services they buy. DDB recently invited Richard in to speak about his book, demonstrating how insights from behavioural science can help marketers better influence behaviour. No matter what business you are in, understanding consumer behaviour is instrumental to business success.
Interim Executive Development Director, Lululemon
Over the past few months, I've been thinking a lot about the ways in which the modernization of our workforce—e.g. remote working or workers in open workspaces spending the majority of their day with headphones on, the increasing normalcy of not using the phone combined with the increasing normalcy of not responding to emails, and the blurring of work and personal time—is weakening human connection. I've been keenly interested in books and articles that refresh old practices for building connection and community and how these could be applied at work. The gift culture described in Sacred Economics by Charles Eisenstein is just one of them. It has me thinking about the ingredients that could help a workforce of Spotify-like tribes and guilds regenerate the connection/community we traditionally found at work.
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Smart, Savvy + Associates are experts in helping marketing and communications leaders find people and develop teams that thrive and deliver inspiring results. As a people performance company, we specialize in finding marketing and communications talent in the Pacific North West. We also offer training programs for leaders and teams as well as options to become a certified coach or get coached.